These guidelines first introduced additional measurement considerations specific to mobile environments.
These guidelines qualified video impressions as being recorded at a point, ‘post-buffering’ (later considered to be consistent with the ‘ begin to render’ display impression measurement requirements. These guidelines later evolved and were later renamed as the Digital Video Ad Impression Measurement Guidelines (revised December 2009).
January 1998: The Internet Advertising Bureau (IAB) announced a broad-based industry effort to develop guideline standards for audience measurement of the Internet.1995: Cost Per Mille (CPM) - or cost per 1,000 impressions was first introduced as a pricing model.October 1994: The first banner ad purchased by AT&T on October 27, 1994.Notable early moments in history of impression measurement
#COST PER IMPRESSION DOWNLOAD#
Want to download this infographic as a PDF? You can do that here.